The workplace, the workforce and the technologies that we use in the world of work, are in a nonstop of transformations. The relationship with the workers, the customers, the communities and all of its influencers are beginning to gain place side by side with all the financial performance metrics and quality standards of products or services. Transforming business enterprises into social enterprises.
“A social enterprise is an organization whose mission combines revenue growth and profit making with the need to respect and support its environment and stakeholder network. This includes listening to, investing in, and actively managing the trends that are shaping today’s world. It is an organization that shoulders its responsibility to be a good citizen (both inside and outside the organization), serving as a role model for its peers and promoting a high degree of collaboration at every level of the organization.”
It’s also called of “Inclusive Growth”, and it's now part of the top priorities of many CEOs.
The advice to empower a culture of inclusive growth and leading the way to transform your company into a social enterprise, start with:
- Listen closely (workers, clients, influencers …)
- Act transparently with information
- Break down silos to enhance collaboration
- Build trust
- And consistency through their actions
Those are the basics to maintaining an organization’s reputation; to attracting, retaining, and engaging critical workers; and to cultivating loyalty among customers. At stake is nothing less than an organization’s reputation, relationships, and, ultimately, success or failure.
With those basics’ your company will empower a workplace culture that is alert enough to sense, and responsive enough to accommodate, the gamut of stakeholder expectations and demands.
Three powerful macro forces drive the urgency of this change:
- The power of the individual is growing;
- People trust business more than government, businesses are being expected to fill a widening leadership vacuum in society;
- Technological change is having unforeseen impacts on society even as it creates massive opportunities to achieve sustainable, inclusive growth - Performetric software is an example on how many companies are working in ways to create tools that are fundamental in changing how works get done. Performetric, for example, allows users to analyze their individual metrics (in real-time) measuring and detecting fatigue-related problems (burnout, stress, etc...), providing recommendations to prevent them to happen.
“The good news is that technological advances can open up new opportunities for businesses to have a positive impact on society. Reflecting this view, 87 percent of C-level executives say that Industry 4.0—the industrial revolution brought about by the combination of digital and physical technologies—will lead to more equality and stability, and 74 percent say business will have more influence than governments or other organizations to shape this future.”
All of those transformations cannot be done in a siloed way.
The faces of those transformations, leaders, managers, CHRO’s, CEO’s, CIO’s and the individuals by itself should form relationships with the governments and regulatory bodies that shape the “rules of the road,” work collaboratively with them to create and sustain a fair, just, and equitable marketplace and partner with communities and educational institutions to help sustain a steady flow of talent with the right skills for the organization—and the broader economy—to thrive.