Let’s start with a simple definition for “corporate culture”, most authors agree that it “refers to the set of values, beliefs, and behavior patterns that form the core identity of an organization.” Corporate Culture and ROI Daniel R. Denison, in his article “Bringing Corporate Culture to the Bottom Line”, answers the following question: “Do firms that organize their work well and involve employees in decision making really perform any better than firms that do not? If so, how much better, and under what conditions?” He compares 34 large American firms using survey data and Standard and Poor’s financial...

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